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From Food & Drink: “Missed Opportunities: The cost never shows up in...
I never do reveal the identity of the pizza chain I’m talking about in this article, but it’s not like some big secret, either. Here’s one of their promotional photographs. Every issue of Food &...
View ArticlePizza Hut: Experts In Solving Way Too Many Different Kinds of Problems
In the book Selling Eating, one of my main ideas is that a restaurant doesn’t just exist randomly—it exists because some entrepreneur identified a problem, which presented an opportunity. Sometimes...
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Keeping Up Appearances by Keeping Out Chemistry.
I don’t think Bill Nye the Science Guy would consider this a legit, careful, rigorously scientific examination of the topic of food additives: On the other hand, I think most people involved with...
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Midway Through Your Crazy Summer Promotional Window.
OH at Taco Bell: “Quick! Team up with a famous junk food that’s not Doritos! Hurry!” Pizza Hut hot dog crust pizza! KFC chicken crust pizza (the suspiciously Snoop-Doggy KFChizza)! Captain Crunch fried...
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Nine recent digital tactics: One good thing and one bad thing about each.
I frickin’ love the King appearing without explanation in places rich people are, so that people will start conversations on social media. I just wish they could be that nuanced and crafty in their...
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